How to Calculate ROI

What is ROI?

Return on Investment (ROI) is a measure of how much you gained (or lost) relative to what you put in. It answers the most fundamental question in investing: was it worth it?

ROI is expressed as a percentage. A 50% ROI means you earned back 50 cents for every dollar you invested, on top of getting your dollar back. A -20% ROI means you lost 20 cents on every dollar.

ROI is intentionally simple and broadly applicable. It works for evaluating individual stocks, real estate, business projects, marketing campaigns, or any other scenario where money goes in and (hopefully) more money comes out.

The ROI formula

The formula is straightforward:

ROI = (Final Value - Initial Value) / Initial Value × 100

You can also express it as:

ROI = (Net Gain / Cost) × 100

Where Net Gain = Final Value − Initial Value. Both formulas give the same result.

Simple worked example

You invest $5,000 in a stock and sell it later for $7,500.

Net Gain = $7,500 - $5,000 = $2,500

ROI = ($2,500 / $5,000) × 100 = 50%

A 50% ROI. Clean and simple. But notice something missing: this tells you nothing about how long it took. A 50% return over 2 years is excellent. Over 20 years, it is underwhelming. This is where ROI falls short.

The problem with ROI over multiple years

ROI ignores time entirely. This creates a real comparison problem. Consider two investments, both starting at $5,000:

Both show 50% ROI, but Investment A is dramatically better — it achieved the same gain in less than half the time. To make a meaningful comparison, you need to account for the time dimension. That is exactly what CAGR does.

What is CAGR — and when to use it

CAGR (Compound Annual Growth Rate) is the annualized version of your return — the steady yearly growth rate that would take you from your starting value to your ending value over the given number of years.

The formula is:

CAGR = (End Value / Start Value)^(1 / years) - 1

The (1 / years) exponent is what converts total growth into an annualized rate. It reverses the compounding math: instead of multiplying by a rate n times, you take the nth root of the total growth.

Use CAGR whenever you want to compare investments that cover different time periods, or whenever you need to communicate investment performance in a way that is intuitive and comparable to annual benchmarks like the S&P 500's historical ~10% per year.

CAGR worked example

Back to Investment A: $5,000 → $7,500 over 4 years.

CAGR = ($7,500 / $5,000)^(1/4) - 1
CAGR = (1.5)^(0.25) - 1
CAGR = 1.1067... - 1
CAGR ≈ 10.67% per year

Now compare Investment B: $5,000 → $7,500 over 10 years.

CAGR = ($7,500 / $5,000)^(1/10) - 1
CAGR = (1.5)^(0.1) - 1
CAGR = 1.0414... - 1
CAGR ≈ 4.14% per year

Now the comparison is clear. Investment A returned 10.67% annually — nearly three times better than Investment B's 4.14%. Same total ROI, very different CAGR. CAGR cuts through the time distortion.

Negative ROI — the loss scenario

ROI can be negative when your final value is less than your initial investment:

You invest $5,000 and sell for $3,800.

ROI = ($3,800 - $5,000) / $5,000 × 100
ROI = -$1,200 / $5,000 × 100
ROI = -24%

A -24% ROI means you lost 24 cents for every dollar invested.

Frequently asked questions

What is a good ROI?

It depends entirely on the asset class, the time period, and the risk involved. For publicly traded US stocks, the S&P 500 has historically returned about 10% per year (7% after inflation). A 10% annual CAGR is considered a solid benchmark. For real estate, 8–12% total annual return (appreciation + rental income) is typical in strong markets. For a business, ROI expectations are much higher — often 20–30% or more — to compensate for the additional risk and effort. There is no universal "good" ROI without knowing the risk and time frame.

What's the difference between ROI and CAGR?

ROI is the total percentage gain or loss over the entire holding period — it ignores time. CAGR is the annualized rate of return that would produce the same total gain if it compounded evenly each year. ROI is useful for a quick snapshot of how much you made or lost. CAGR is the right metric when you want to compare investments held for different lengths of time, or when you want to benchmark performance against annual returns quoted by funds and indices.

How do I compare investments with different time periods?

Always use CAGR for cross-period comparisons. Convert both investments to their annualized rate and compare those numbers directly. For example, a 100% ROI over 2 years is a 41.4% CAGR, while a 100% ROI over 10 years is only a 7.2% CAGR — the first is far superior even though the raw ROI is identical. Once everything is expressed as an annual percentage, the comparison becomes apples-to-apples.